Eric Baker is an independent designer specializing in branding and communications design for a wide range of hospitality, publishing, entertainment and cultural clients.

He is coauthor of the books Trademarks of the 20’s & 30’s and Trademarks of the 40’s & 50’s and author of Great Inventions/Good Intentions, An Illustrated History of American Design Patents and Hitting The Road, The Art of The American Road Map. His book Invitation to The Voyage – A Poem Illustrated by Charles Baudelaire was published by Bulfinch Press, “You’re The Top” by Cole Porter was published by Simon & Schuster Editions. His most recent book, American Trademarks, A Compendium, was published by Chronicle Books of San Francisco.

In addition to his other work, Mr. Baker teaches courses in The History of Graphic Design and Branding and Typography
at the School of Visual Arts in Manhattan.

A two time recipient of the National Endowment for the Arts Design Grant for his independent design history projects,
his work has appeared in Print, Communication Arts, How, Domus, Metropolis, Blueprint, ID Magazine, The New York Art Directors Annual, British Design and Art Direction, The New York Times, Vanity Fair and Graphis. In 2010 he was awarded an Honorary Doctorate from The Academy of Art University in San Francisco for his contributions to design history and education.

We love what we do. For over 35 years we have done work for a wide range of clients. From major museums and publishing houses to world-class restaurants and entertainment groups, from leading directors to important photographers and artists.We pride ourselves on our passion and commitment to each and every project. We love helping smart, passionate people tell their stories well. How can we help you?


Abrams Books, Alfred A. Knopf, Maya Angelou, Atlas Books, Bernard’s Market and Café, Beyond Hospitality, Blue Smoke/Jazz Standard, Blue Note Records, Borgo Finocchieto, David Bouley, Rosanne Cash, Celedon Books, Chronicle Books, Tom Collichio, Francis Coppola, Eleven Madison Park, Farrar Strauss Giroux, Gordon Parks, Gotham Books, Grand Central Publishing, Gramercy Tavern, Hachette Book Group, HarperCollins, Ricky Jay, Rory Kennedy, David Lynch, The New School, The MGM Grand, The Mark Twain House, Mayflower Inn & Spa, Danny Meyer, MTV Networks, The Modern, The Museum of Modern Art, Mira Nair, National Geographic Society, The New York Times, The New Republic, Pantheon Books, Putnam Publishers, Random House, James Reinish Gallery, Rodale Publishing, Simon & Schuster, Saturday Night Live, Symphony Space, Alexander Tsiaras, The Studio Museum in Harlem, Union Square Cafe, Union Square Hospitality Group.