JOE’s stone crab, miami
Joe's Stone Crabs, opened in 1913, is an institution in Miami Beach. It is a destination for both locals and visitors alike. Through all the years Joe’s customers, ranging from Al Capone to JFK to Muhammad Ali to Barbra Streisand have flocked to Joe’s for the great food and warm hospitality. So it was a real honor to be asked to help refresh their 105 year old brand image. Rather than create a new logo we chose to refresh their existing logo to maintain and strengthen the deep heritage of Joe’s.